Serbia

Touristic Identity Proposal

Created back in 2015 as part of my brand identity thesis, "It's just Serbia" is my personal attempt to re-introduce the country as a possible touristic destination. Inspired by the natural beauty of the country and her cultural heritage, the identity targets a younger audience inviting them to Explore, Discover and Experience Serbia. 

 

Every part of the identity is based on a part of Serbian culture and history. Starting from the logo which is based on Serbian Cyrillic script, to the colors and patterns interpreted from the traditional embroidery.

Range:

Logo, Identity System, Color Scheme, Concept, Direction, Applications.

Completed: 2015

It's Just

Serbia

next