Hi! I'm Strahinja (but you can just say "Stra") .
Ui/Ux Product Designer in Tel Aviv.
Here is a selection of some projects I worked on, related to my experience as a Product Designer at Wix.
Originally, I come from Serbia. Thus, the long name which everyone has trouble pronouncing around here in Israel. I moved there back in 2017.
I studied Visual Communication at Istitutuo Eruopeo di Design in Milan, Italy. After which I worked as a freelance visual designer in Serbia. Working mostly with small companies or individuals looking to establish their visual identities or online presence. In 2017 I started working as a Product Designer at Wix where I currently work, bringing new products and experiences for users seeking to build their websites on Wix Editor products.
Time at Wix
Wix Components Team
Product Designer, 2021 - Current
- Providing standardized components for internal teams and Wix users
- Designing the core experience of components and other website building blocks across all Wix Editors.
- Defining the way users interact with and customize components on the Editor stage across all products
Wix Internal Tools, Site Scanner
UX Lead, 2020 - Current
Leading the effort of completely crafting the UX design for one of the most used internally created tools. Introduced end-to-end solutions for key product areas and features.
Enabled users to utilize the tool more efficiently, improving the overall success rate and growing our users' population.
Project success lead to a patent.
Wix Editor Team
Product Designer, 2017 - 2020
Launched new features and products for the Wix Editor platform, for mobile and desktop environments.
Launched various major products including the Wix Site Search app, Wix Vode (Velo) Components, and Editor Interactions.
Improved internal workflow by establishing design implementation guidelines for the "Add Panel", key product exposure too for Wix Editors.