Hi! I'm Strahinja (but you can just say "Stra") 

Ui/Ux Product Designer in Tel Aviv.

Here is a selection of some projects I worked on, related to my experience as a Product Designer at Wix.

Other Projects



+972 58 6331514

About Me

Originally, I come from Serbia. Thus, the long name which everyone has trouble pronouncing around here in Israel. I moved there back in 2017.

I studied Visual Communication at Istitutuo Eruopeo di Design in Milan, Italy. After which I worked as a freelance visual designer in Serbia. Working mostly with small companies or individuals looking to establish their visual identities or online presence. In 2017 I started working as a Product Designer at Wix where I currently work, bringing new products and experiences for users seeking to build their websites on Wix Editor products.

Time at Wix

Wix Components Team

Product Designer, 2021 - Current

  • Providing standardized components for internal teams and Wix users
  • Designing the core experience of components and other website building blocks across all  Wix Editors.
  • Defining the way users interact with and customize components on the Editor stage  across all products

Wix Internal Tools, Site Scanner

UX Lead, 2020 - Current

  • Leading the effort of completely crafting the UX design for one of the most used internally created tools. Introduced end-to-end solutions for key product areas and features.

  • Enabled users to utilize the tool more efficiently, improving the overall success rate and growing our users' population.

  • Project success lead to a patent.

Wix Editor Team

Product Designer, 2017 - 2020

  • Launched new features and products for the Wix Editor platform, for mobile and desktop environments.

  • Launched various major products including the Wix Site Search app, Wix Vode (Velo) Components, and Editor Interactions.

  • Improved internal workflow by establishing design implementation guidelines for the "Add Panel", key product exposure too for Wix Editors.