Identity Design

Visual identity designed for Capitol Hardware, the largest decorative showroom between Los Angeles and San Francisco. Looking to relaunch their identity to match the new interior of their store. Identity design was inspired by the drafts of the interior, a combination of Black and Gold. Their business targets the higher earning consumers. Identity solution was made to reflect this, elegant subtle and attractive.


I worked with Capitol Hardware on a design for their new business cards. Visual identity development came as an after thought, a proposal to match their new interior look. I streamlined the logo and created a new identity system, with a new black and gold look. All aimed for a more cohesive and connected feel to their identity. 


Logo, Identity System, Color Scheme, Concept, Direction, Applications.

Completed: 2015